Now THAT’S A Great Giveaway!

Lately, I’ve been toying with the idea of offering my book, “What’s Your Expiry Date? Embrace Your Mortality – Live With Vitality“, to the corporate world for bulk purchases.

Companies are often looking for meaningful and impactful items to use for promotional or marketing purposes. I’m sure you’ve been on the receiving end of these kind of items. All too often these sorts of giveaways miss the mark because they are something that you look at once and toss away. Or they may be something useful, like a pen or mug, but still miss the mark because there is no emotional investment in the item and therefore no transfer of that emotional attachment to the company or organization that gave it to you.

On the other hand, a small, (7.1 x 5.1 x 0.6 inches – 6.4 oz) attractive, hardcover book is not something that is likely to be thrown away. In fact, a hardcover book is something likely to be passed from person to person, thus easily having an exponential impact. And if the message of my book is something that resonates with the message of the company or group, imagine the emotional attachment and goodwill that will naturally be engendered by receiving this sort of promotional or marketing item! (I know that Deepak Chopra certainly appreciated the copy I gave him when we had a chance to sit down and discuss The Power of Mortality™)

So here’s my pitch:

• If you know of a company or a group that is looking for a promotional item that carries real impact…
• If you know of a company or a group whose message is complimentary to The Power of Mortality™, or whose products or services would be a natural fit with the message behind The Power of Mortality™ (just off the top of my head, I can think of how easily this would fit with industries such as health care, financial services, insurance and direct sales)…
• If you know of a company or a group that would like to be associated with a book by an author who was a guest for a full hour on Oprah & Friends…
• If you know of a company or a group like this… then I want to hear from you!

Depending on the quantity ordered and the desired budget, we can put together packages whereby the company/group would receive:

• an attractive name-plate on the inside cover
• 1/2 of the back cover for their message
• a star-burst or top banner on the front cover

We can also add options that could include:

• a keynote presentation (or a number of them) for the company/group
• a workshop (or a number of them) for their company
• custom-written articles for their newsletter, corporate blog or website

Anyone interested in opening a discussion about this should contact my manager Allan at:
allan [at] mathieu [dot] com.